Play with Your Food? PLAY-DOH Says Yes!
Turning a familiar “no” into an invitation for children to imagine, create, and play without
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Play with Your Food? PLAY-DOH Says Yes!
Turning a familiar “no” into an invitation for children to imagine, create, and play without limits
What if the one rule parents have always taught their children could be broken—in the name of creativity?
With its latest “Play with Your Food” campaign, PLAY-DOH is doing exactly that. Reimagining the familiar phrase “Don’t play with your food,” Continue reading
CIMB Islamic and Sun Life Malaysia Takaful Launch Sun Save Invest Takaful for Families’ Legacy Planning
New Shariah-compliant plan combines flexible Death Settlement Options with eligibility up to age 85 – among the highest entry ages in the market
As more private wealth moves across generations, affluent Malaysians are placing greater focus on how their wealth is preserved, structured and passed on. Continue reading
Roblox’s Family Zone Helps Parents and Children Explore Together
A Fun, Interactive Way for Parents to Connect With Their Child’s Online World
Today we’re launching Family Zone, a game built by Roblox and developer MindTrust to teach parents and caregivers about the platform. Family Zone fosters co-play between children and their parents and facilitates conversations about digital safety in an entertaining way. Continue reading
GSC Ultimate Family Adventure Returns with GSC x AIA Vitality Playfest!
Returning from 24-26 July 2026, GSC x AIA Vitality Playfest transforms GSC into a vibrant playground where families can connect, explore, and create lasting memories, bringing GSC’s commitment to fostering real-world experiences beyond the screen to life.
Babies Can Take Up to 10,000 Steps a Day
Huggies Concludes Nationwide “Huggies Breezy Day” Journey with Final Stop at TRX
Babies may be small, but they can take up to 10,000 steps a day with crawling, wriggling, and exploring from morning to night. From every little crawl to every wobbly step, babies are constantly discovering the world around them, Continue reading
Lifelong Eye Care: Recognising Eye Conditions from Toddlers to Seniors
It may begin with something subtle, a toddler who tilts her head when watching TV. A child who squints at the whiteboard in class. Or a parent who starts avoiding night driving because headlights seem unusually glaring. Eye problems rarely announce themselves. Often, the first sign is a simple squint. Continue reading
Wyeth Nutrition S-26 GOLD PROGRESS Celebrates Over 50 Years of Brain Research with Interactive Experiences to Help Parents Better Understand Brain Development in Children
Parents gain access to S-26 Gold Progress proprietary Brain Visualiser technology, expert insights and practical guidance on nurturing children’s cognitive development. Continue reading
Southeast Asia’s 1st TOMICA FACTORY Debuts At TOMICA Brand Store Kuala Lumpur
Iconic diecast miniature car brand TOMICA has officially launched Southeast Asia’s 1st permanent TOMICA FACTORY at the TOMICA BRAND STORE, Kuala Lumpur.
Located in Toys“R”Us Suria KLCC, this marks a major milestone for TOMICA collectors and fans across Southeast Asia. This development follows the successful debut of Southeast Asia’s 1st TOMICA BRAND STORE at Suria KLCC in December 2025. Continue reading
It’s Not Just Posture: When a Child’s Spine Tells a Different Story
At first, it may look like a harmless habit, a child slouching at the dining table or leaning slightly to one side. But for some parents, that small detail turns into a lingering worry, “Why does my child’s back look uneven?” Continue reading
BZU BZU Brings Disney and Pixar’s Toy Story to Life with New Kids Care Collection Across Southeast Asia¹
Play-inspired bath and haircare lineup introduces new foam body washes, travel-friendly kits and a gift set
Everyday routines get a playful upgrade as BZU BZU introduces a new kids care collection inspired by Disney and Pixar’s Toy Story, designed for children aged 4 to 12 years old. Continue reading
