The LEGO Group Invites Children to Build Their Own Hero Adventures
Through a nationwide in-store roving activation, The LEGO Group encourages children to move beyond familiar
Continue reading
The LEGO Group Invites Children to Build Their Own Hero Adventures
- Through a nationwide in-store roving activation, The LEGO Group encourages children to move beyond familiar hero narratives and imagine adventures that are entirely their own.
- The campaign’s exclusive gifts-with-purchase (GWP) add an extra touch of fun to every hero story.
COLUMBIA ASIA CELEBRATES MERDEKA DAY BABIES THROUGH ‘CARE BEYOND BIRTH’ CAMPAIGN
In conjunction with its 30th anniversary, The HeadStart Initiative with Hong Leong Bank gives eligible newborns a RM1,000 start to their savings journey
Continue reading
Baby Angels Brings Taegyo, Korean Prenatal Education to Malaysia
The bond between parents and their child can begin long before birth. Baby Angels Childcare Centre Sdn. Bhd. is bringing this belief into focus through Taegyo, a Korean-inspired prenatal education programme for expectant parents.
Prudential Celebrates 10 Years of Cha-Ching Curriculum in Malaysia
Prudential Assurance Malaysia Berhad (PAMB), together with Prudence Foundation, celebrated the 10th anniversary of the Cha-Ching Curriculum in Malaysia with Karnival Cha-Ching 2026 at SJKC Wangsa Maju, marking a decade of empowering young Malaysians with financial knowledge and practical life skills. Continue reading
The Nurts and Subang Jaya Medical Centre Partner to Help Families Start Important Health Conversations Through Storytelling
How can we help children understand health, emotions and healthy habits in a way they can enjoy? The Nurts and Subang Jaya Medical Centre (SJMC) have joined forces to launch The Nurts Tales: Growing Strong, Inside and Out, a heartwarming children’s storybook that combines playful storytelling with trusted healthcare expertise.
For the Fans: Mattel Launches KPop Demon Hunters Collection in Malaysia
Malaysian fans are among the first in Southeast Asia to get their hands on the new collection
The wait is over, and the hunt is on! Malaysian HUNTR/X fans can now collect and celebrate their favourite demon-hunting K-pop superstars with Mattel’s new collection inspired by the global phenomenon. Continue reading
Play with Your Food? PLAY-DOH Says Yes!
Turning a familiar “no” into an invitation for children to imagine, create, and play without limits
What if the one rule parents have always taught their children could be broken—in the name of creativity?
With its latest “Play with Your Food” campaign, PLAY-DOH is doing exactly that. Reimagining the familiar phrase “Don’t play with your food,” Continue reading
CIMB Islamic and Sun Life Malaysia Takaful Launch Sun Save Invest Takaful for Families’ Legacy Planning
New Shariah-compliant plan combines flexible Death Settlement Options with eligibility up to age 85 – among the highest entry ages in the market
As more private wealth moves across generations, affluent Malaysians are placing greater focus on how their wealth is preserved, structured and passed on. Continue reading
Roblox’s Family Zone Helps Parents and Children Explore Together
A Fun, Interactive Way for Parents to Connect With Their Child’s Online World
Today we’re launching Family Zone, a game built by Roblox and developer MindTrust to teach parents and caregivers about the platform. Family Zone fosters co-play between children and their parents and facilitates conversations about digital safety in an entertaining way. Continue reading
GSC Ultimate Family Adventure Returns with GSC x AIA Vitality Playfest!
Returning from 24-26 July 2026, GSC x AIA Vitality Playfest transforms GSC into a vibrant playground where families can connect, explore, and create lasting memories, bringing GSC’s commitment to fostering real-world experiences beyond the screen to life.
