Few among us have not heard of, or played with the renowned toy products known as LEGO® when we were little. Those bright colorful toy building bricks are just as relevant now as developmental toys for children as they were all those years ago, having evolved to suit today’s learning and developmental needs. Toddlers will find the brand’s DUPLO range to be particularly intriguing, and here’s why.
LEGO DUPLO, which are double the size of the LEGO system bricks, got its name as a combination of the company name and ‘duplus’ (Latin for double). They are particularly ideal for toddlers aged 18 months and above, having been produced for tiny hands, and made easier to handle. Hence little ones can have a free hand, so to speak, as they immerse themselves in their own imaginative world of wonder and enchantment in creating, building, and playing.
When imagination takes over, wonders happen!
Toddlers aged 18 months onward learn the best through play, and here’s where LEGO DUPLO makes a difference. Little ones can pass their time putting together buildings such as barns, schools, etc, or roll trains on tracks, or even race cars, as they bring their own creations to life.
Each DUPLO set is especially designed to help little ones learn more about the world in a fun way. These attractive toy building bricks can provide hours of enjoyment and entertainment during the critical learning period as little ones grow and refine their skills.
There is always so much to do with LEGO DUPLO bricks, whereby toddlers can build, unbuild, and rebuild over and over again with the use of their imaginations to bring about their own creations. The sets can be combined too, allowing introduction to new ideas and concepts. There are endless choices, with sets focusing on shapes for example, and even the early stages of computer coding, which can help jump-start a child’s curiosity in IT, and make education exciting and fun. LEGO DUPLO come in sets that can challenge little ones’ physical and cognitive skills as they develop their love of play and learning. These are, after all, a large part of what childhood playtime memories are made of!
Learning and growing with LEGO DUPLO
As part of the LEGO system, LEGO DUPLO offers a comprehensive learning journey from an early age, accompanying preschool children and their parents across the different ages and stages of early development between 1 and a half, and 3+ years of age. Made to be bright, colourful and long-lasting, LEGO DUPLO bricks are compatible with standard LEGO bricks, bringing about seamless integration as children grow and transition to more complex building projects.
Never resting on its laurels, the LEGO Group has even carried out research aimed to gain insights into the needs and wants of preschool families, and have consequently identified a desire for toys to better reflect their social and emotional learning benefits. Hence, the LEGO Group has put in efforts for improvements on the designs and development of their LEGO DUPLO toys, ensuring a wide selection of sets to be offered, with different learning benefits within the areas of both EQ and IQ skills. When developing a new LEGO DUPLO set, the designer will map out clearly, the key benefits which are marked with new labels on the packaging. This will indicate the specific main skills a child will get to train while playing. Families in turn will be able to create a better overview of what the play experience entails and all that is being offered by the learning experience.
It was discovered that 93% of parents consider their kids’ development an important part of their parenting job, but they struggle to find meaningful ways to support their kid(s) and assess whether they are succeeding in their endeavors. The LEGO Group therefore wishes to equip parents with better selecting power to ensure that the toys they choose have clear EQ and IQ learning benefits. As these are clearly indicated on the product packaging, parents are able to make the best decisions for their children’s playing and learning needs.
Featured product
LEGO DUPLO 3-in-1 Space Shuttle Adventure
Created to inspire the future generation of astronauts and galaxy explorers, the LEGO DUPLO 3-in-1 Space Shuttle Adventure combines space passion with 3-in-1 building features. Imagination takes flight as little ones try their hands in creating a large space rocket, and then, rebuild it into a smaller space rocket plus a space base, or, two smaller space rockets. The set also includes two astronauts and an alien for social play. The space rocket set rebuilds into a lunar vehicle, a planet base or anything else a toddler can imagine and create – the sky’s the limit with LEGO DUPLO 3-in-1 Space Shuttle Adventure!
