Malaysian fans are among the first in Southeast Asia to get their hands on the new collection
The wait is over, and the hunt is on! Malaysian HUNTR/X fans can now collect and celebrate their favourite demon-hunting K-pop superstars with Mattel’s new collection inspired by the global phenomenon. The KPop Demon Hunters x Mattel collection made its Malaysian debut at Sunway Pyramid with a range of collectibles including fashion dolls, singing dolls, blind boxes, and more!
Main image: (From left) Selangor Region CEO of Sunway Malls Jason Chin, Senior Merchandising Manager of Toys “R” Us Malaysia Leow Fei Na, Head of Sales of Mattel Malaysia & Singapore Elaine Chong, and Associate Manager of Marketing for Dolls of Mattel South Asia & Exports, officially launched the KPop Demon Hunters x Mattel Collection at Sunway Pyramid.
The standout pickup from this new collection is the trio of singing HUNTR/X dolls. The Rumi, Mira, and Zoey singing dolls each sing a clip of Golden decked out in their now iconic “Golden” performance outfits. Also available are the Rumi, Mira, and Zoey fashion dolls in their “How it’s Done” outfits complete with demon-hunting accessories. Saja boy fans need not worry! The Jinu fashion doll is ready to steal hearts in his “Soda Pop” outfit, complete with rose-tinted glasses and a can of soda pop. Designed with details inspired by the film, all fashion dolls in this collection feature distinctive hairstyles, movie-accurate face sculpts, alongside detailed fabric clothing, and multiple points of articulation for dynamic posing.
For fans who love a surprise, look no further than the KPop Demon Hunters blind boxes! Taking inspiration from the movie, the blind boxes are made to look like a ramyeon cup or a soda pop can. There are seven characters to collect, including: Rumi, Mira, Zoey, Jinu, Baby Saja, and Derpy Tiger with Sussie Bird on his head, plus a secret chase item just waiting to be discovered. Each blind box character comes with a matching accessory, display stand, and collector card to help fans keep track of their collection.
The collaboration with Netflix also features action figures, Polly Pocket tiny capsules and keychain blind packs, that let you take your favourite characters with you as well as a new KPop Demon Hunters UNO deck for you to show your friends how it’s done!
The KPop Demon Hunters x Mattel dolls and action figures are available now exclusively at the Sunway Pyramid LG2 Blue Concourse Roadshow from 13th – 23rd August 2026. KPop Demon Hunters UNO cards will be stocked in Mr Toy and Mr DIY Plus. KPop Demon Hunters keychain blind packs can be found in 7-Eleven.
