Research shows that 60% of a child’s growth in height happens within the first five years of life, yet stunted growth – a prevalent form of malnutrition – affects 1 in 5 children aged five and below in Malaysia. Without timely intervention, stunted children are not only physically smaller but may experience long-term effects on their health, school performance and future work capacity.
To help parents recognize signs of nutritional inadequacy and keep children’s growth on track, Abbott has announced PediaSure GrowthCam, a height measurement tool and online resource focused on supporting parents and helping children grow to their full ability. It enables parents to measure and track their children’s height in just seconds and gauge if they are at the right height based on their gender and age.
To further empower parents with tools and necessary knowledge on growth and the effects of nutrition, parents are also invited to explore PediaSure’s website where a host of resources are available, including:
- Height Predictor, a heigh calculator and predictor used to measure children’s growth status and appropriate nutrition intake.
- Dietary Guidelines & Sample Meal Plans, and easy-to-understand visual guide that encourages healthier eating habits based on the Malaysian Healthy Plate.
- Recipes for Kids, a list of simple and nutritional recipes for the picky eaters and active toddlers.
For more details on the GrowthCam and how parents can be part of the fight against child stunting, please find attached a media alert and supporting visuals for your editorial use.
Should you require any additional supporting material, please do not hesitate to reach out to me or the team at abbott-malaysia@archetype.co.
