Kicking off Story Time campaign to instill lifelong love for reading
Beloved children’s brand Didi & Friends has officially entered the Malaysia Book of Records for the “Largest Children Participation in a Storytelling Event”, with an impressive 2,172 children taking part in a record-setting storytelling session.
The record-breaking event was held in collaboration with Al-Kauthar Eduqids as part of the Al-Kauthar Eduqids Sports Carnival with Friends 2025, a celebration of learning, fun, and community. The storytelling session featured the classic tale of Arnab & Kura-Kura, first narrated by a teacher and then brought to life in a vibrant Didi & Friends version by the ever-energetic Abang Pa’an.
The official record was presented to Didi & Friends, an intellectual property jointly owned by Astro and Warnakala Studios. While the record was set at 2,172 children, the storytelling activities continued throughout the day, ultimately engaging over 6,000 children. The carnival drew a total crowd of more than 20,000 visitors to Hall C, MAEPS Serdang, including parents and families.
This historic event also marked the launch of the DDF Story Time campaign, aimed at encouraging children to read and explore the joy of storytelling. As part of the campaign, Didi & Friends made a special appearance at the Sambutan Minggu Perpaduan 2025 Peringkat Kebangsaan, held over the same weekend at Perkarangan Stadium Negeri Pulau Pinang, where fans had the chance to meet their favorite characters.
Edison Cheam, Senior AVP of GenNext Studios at Astro, shared, “At Astro, we are deeply committed to nurturing a love for learning and reading among children. Through our platforms and partnerships with content IPs like Didi & Friends, we aim to spread positive values and inspire lifelong habits that benefit our future generations.”
This record-setting event is a testament to the power of storytelling in bringing communities together and igniting young imaginations across Malaysia.
Didi & Friends Story Time airs every Friday, 11.00am. Catch it on Astro Ceria or stream on Astro On Demand, Astro GO and Sooka. Subscribe to Astro One Packs from only RM49.99/month. Easy Streaming, Endless Entertainment. Level up your streaming experience by adding Astro Fibre’s 500Mbps together with the Entertainment Pack for just RM139.99/month. To subscribe or upgrade to Astro One, visit www.astro.com.my or WhatsApp 03 9543 3838.
