Leading toy and entertainment company, Hasbro Malaysia launches its latest line of Transformers action figures, inspired by the upcoming blockbuster movie, Transformers: Rise of the Beasts.
Coming five years after the previous movie, Transformers: Rise of the Beasts will hit cinemas on the 8th of June 2023. Set amidst the early days of the earth-bound conflict between the Autobots and the Decepticons in the nineties, the movie also introduces a new faction of Transformers — the Maximals — to the ongoing battle.
Aiming to cater to fans of all ages the new toyline features multiple play systems that allow for fun play for all. The movie-based toyline aims to ignite the imagination of fans of all ages.
Through the toylines, fans can look forward to playing with beloved characters such as Optimus Prime, and Bumblebee of the Autobots. Fans will also be able to imagine, interact and play with all new characters to the series including Maximals Optimus Primal, Cheetor, Rhinox, and Airazor as well as Decepticons Skullcruncher and Battletrap.
The range includes the following products:
- Transformers: Rise of the Beasts – Beasts Battle Masters: Engage in epic battles with these powerful and collectable action figures that showcase the new characters from the movie.
- Transformers: Rise of the Beasts – Battle Changers: Experience the incredible transformation abilities of these action figures that change from vehicle to robot mode with ease.
- Transformers: Rise of the Beasts – Beast Weaponizer: Equip your favorite Transformers with amazing weapons and accessories, enhancing their strength and combat capabilities.
- Transformers: Rise of the Beasts – Beasts Combiner: Witness the awe-inspiring combination of multiple Transformers to create a larger, more powerful robot.
- Transformers: Rise of the Beats – Smash Changers: Unleash the smashing action as these figures convert from vehicle to robot mode with dynamic force.
- Transformers: Rise of the Beasts – Converting Mask: Step into the shoes of your favorite Autobot or Decepticon with these transforming masks that allow you to become part of the action.
The new toy line ranges in price between RM69.90 and RM199.90. Customers can visit any Toys R Us outlet nationwide or enjoy discounts online on Shopee and to purchase the new toyline, and live (or re-live) the thrilling adventure.
In addition to the thrilling toyline, Hasbro Malaysia is also proud to present other fan items for devoted Transformers fans. The Transformers Studio Series Deluxe and Voyager action figures, inspired by iconic movie scenes come complete with multiple unique specs and details which reflect the Transformers movie-verse. These include action figures of classic conversion between robot and alt-mode and attachable accessories for both modes Standing at 4.5 inches for the Deluxe line and 6.5 inches for the Voyager line, these action figures come equipped with removable backdrop displays — transforming a regular play into a fully-immersible experience.
With the launch of the Transformers: Rise of the Beasts toyline, Hasbro aims to inspire fans to create lasting memories of play that will resonate for a lifetime. Immerse yourself in the thrilling world of Transformers and embark on countless adventures with the Beast Alliance range, specially crafted for kids and Transformers enthusiasts alike.
For more information on Hasbro Malaysia and the Transformers: Rise of the Beasts toy line, please visit Hasbro Malaysia’s official social media channels at www.instagram.com/hasbromalaysia/ or www.facebook.com/HasbroMalaysia.
Join the conversation and share your excitement using the hashtags #HasbroMalaysia #Transformers #RiseOfTheBeasts.
