Families whose children and other family members love chocolate and chocolate drinks but can’t tolerate them have always had a hard time trying to find the right product to satisfy their family’s cravings. Mine Jihad, the producer of delicious chocolate malt drink KOKKO MJ has recently found themselves on the forefront of this issue with their aforementioned Award-winning product. Established in 2019 and despite stiff competition, KOKKO MJ was quickly picked out as the winner in the BabyTalk & MamaPapa Readers’ Choice Awards 2020 in the category of Nutritional Chocolate Drink For Children.
KOKKO was created following the founders’ experiences with their own children, whereby their eldest son had difficulties in digesting chocolate as well as chocolate drinks. “We tried so many products hoping to find one that would suit him, but unfortunately none of them showed any promise. This is when we decided to take things into our own hands and come up with a solution,” revealed Puan Nur ‘Afifah Binti Mohamed Najib, Marketing & Sales Manager for Mine Jihad Enterprise. That’s when the tasty chocolate malt drink KOKKO MJ was created, with its special formulation named Active Plus Formula.
“It is formulated to be rich in protein as well as calcium, both of which are crucial nutrients that children need to consume daily. It also contains less sugar and has no maltodextrin, which is harmful to kids’ health. For us, it was spurred by the need to develop good quality nutrition, which is safe and suitable for the consumption of kids and families,” she continued.
Consumers who have tried KOKKO MJ have nothing but praises for the award-winning product, ranging from how well their kids can digest it, and how silky light the texture is as it glides down their throat, to how well their kids sleep too, in the absence of indigestion. Many also revealed that it keeps their kids full for longer and that this tasty drink also provides energy for their children.
Upon bagging the award of best Nutritional Chocolate Drink for Children in the BabyTalk & MamaPapa Readers’ Choice Awards 2020, Puan Nur ‘Afifah expressed gratitude on behalf of the brand. “We are very grateful and thankful for this Award, for it will help elevate our brand and garner the trust of consumers to select KOKKO MJ as a nutritional drink that their families can consume everyday.
KOKKO MJ is relatively still quite a newcomer in the nutritional products scene, yet it has proven itself to be resilient and forthcoming, even amidst market competition. Understandably, it takes nothing less than hard work and determination on the part of its producers to find its way to the top. Plus, they are not without vision too, as stated by Puan Nur ‘Afifah, “We hope to be the NO1 chocolate malt drink for children chosen by East Asians generally as well as Malaysians, of course.
Puan Nur ‘Afifah advises Malaysian parents to always choose the best ingredients when shopping of food products for their family. “Good nutrition, accompanied by good taste are the keys for ensuring that children grow up as healthy champions!” she concluded.
