Available in delicious fruity flavours that are powered with Zinc, Vitamin A, B6, C, D and E
A relatively high percentage of young children in developing countries face micronutrient deficiencies. Research suggests that Vitamin A and D are amongst the most common nutrient deficiencies prevalent in children1, which often result in poor immunity, growth and development.
Scott’s, the No.1 Brand in Peninsular Malaysia for the Child Health Supplement and Vitamin C (Child) Category announced the launch of the Scott’s Gummies with Multivitamin (rich in Vitamins A, B6, C, D & E and Zinc) that is specially designed for children of ages five and above, to play a role in their growth and development.
The Scott’s Gummies with Multivitamin contains the goodness of these essential nutrients at appropriate levels for children. At the same time, the gummies come in delicious Apple and Tropical flavours, catering to their preferred taste. The gummies are shaped like lions, monkeys and crocodiles, making it all the more attractive.
Scott’s tapped into the multivitamin category as it covers only 29% in the Child Healthcare Supplement range, with Vitamin C taking up 41% and fish-based supplements covering 30%. The existing Scott’s product portfolio focuses on DHA for brain development and Vitamin C for immunity. Thus, the company recognised the unmet need for multivitamins that promote growth and development.
“Many children avoid eating certain foods like fish that is rich in Vitamins A, B6 and D, and legumes that are rich in Zinc2. The Scott’s Gummies with Multivitamin has been developed by nutrition experts and dieticians to provide children with essential micronutrients. We still emphasize that a good, balanced diet is imperative to ensure little ones get sufficient nutrients for their healthy growth,” said Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare (GSK Consumer Healthcare).
Wong added, “The company’s vision is to produce meaningful products through innovation that drives growth in the vitamin category for children. A highly trusted brand, Scott’s has a well-established product range that continues to grow and innovate to serve children’s nutrition needs.”
Scott’s was fortunate to have YB Datuk Seri Dr. Noraini Ahmad, Minister of Higher Education, Malaysia grace the virtual launch with her presence. “Scott’s Gummies with Multivitamin is making it easier for parents to help their children consume all these essential vitamins and nutrients on a day-to-day basis in the form of gummies. During this unprecedented COVID-19 times, and now that schools are reopening, I would like to take this opportunity to urge parents to always keep your children strong and strengthen their immune system. Their health and safety should always be a priority,” she said.
Scott’s collaborates with Watsons Malaysia in an effort to engage consumers to enjoy exclusive offers when they purchase via the Watsons e-commerce platform. Consumers who make a purchase of RM100 and above will receive a free gift.
Furthermore, participants of reality game show, Gen Z and Z Power sponsored by Scott’s Gummies, featured on TV3 and 8TV respectively, were present at the event. They were engaged in a series of exciting games and activities.
The new Scott’s Gummies with Multivitamin in Apple and Tropical flavours, retails at a recommended retail price of RM 46.50 for a bottle of 60s and RM 12.60 for a pack of 15s, and can be purchased at all leading pharmacies.
1 Poh, B., Ng, B., Siti Haslinda, M., Nik Shanita, S., Wong, J., Budin, S., . . . Norimah, A. (2013). Nutritional status and dietary intakes of children aged 6 months to 12 years: Findings of the Nutrition Survey of Malaysian Children (SEANUTS Malaysia). British Journal of Nutrition, 110(S3), S21-S35. doi:10.1017/S0007114513002092
2 Sharif Ishak, S. I., Shohaimi, S., & Kandiah, M. (2013). Assessing the children’s views on foods and consumption of selected food groups: outcome from focus group approach. Nutrition research and practice, 7(2), 132–138. https://doi.org/10.4162/nrp.2013.7.2.132
