Offspring Redefines Comfort and Safety for Sensitive Skin with New Revolutionary FeatherAIR Diaper

Providing an all-in-one solution, the new Offspring FeatherAIR is paediatricians and dermatologists approved while offering superior comfort, maximum absorbency and is chemical and chlorine free

Main image: The Offspring FeatherAIR is available in two variants – Comfort and Premium

Babies are generally born with ultra-thin skin, making them more prone to sensitivity and irritation. Addressing these concerns, Offspring Inc., a leader in premium organic baby care products today introduced its latest innovation, the Offspring FeatherAIR diaper. Designed with cutting-edge technology and a commitment to safety, the Offspring FeatherAIR represents a significant advancement in baby care, ensuring that parents can have peace of mind while providing the best for their little ones without compromise.

Speaking at the launch event, Mr. Ng Hock Guan, Group Chief Executive Officer of SEDANIA Innovator Bhd said, “1 in 3 babies have sensitive skin. A baby’s skin is fragile and approximately 30% thinner than adults, making it easier for substances to be absorbed and penetrate deep into the skin layers. If the skin barrier is weakened, the skin can become easily irritated due to lower immunity. The new Offspring FeatherAIR addresses this with best-in-class absorption and unbeatable dryness, while offering optimum comfort. Approved by paediatricians and dermatologists, it is 100% chlorine and chemical-free, ensuring safety and peace-of-mind for parents. With the innovative new Offspring FeatherAIR, we are redefining diapering standards while adhering to strict ethical standards—animal test-free and vegan—to ensure our diapers are gentle and safe for your baby’s skin.”

The launch of Offspring FeatherAIR was a sensation with notable attendees including Datuk Azrin Bin Mohd Noor, Founder and Managing Director of Sedania Innovator Berhad; Datuk Noor Syafiroz bin Mohd Noor, Executive Director of Sedania Innovator Berhad; real parent users Zahirah MacWilson, Jeii Pong, Nelysa Norazlan and Dr Shazril Shaharuddin, together with distinguished experts Dr. Chin Wai Seong, Consultant Pediatrician and Ms. Jade Ng, Material Scientist.

Offspring’s newly appointed ambassador Zahirah MacWilson shared her experience using the Offspring FeatherAIR for her newborn, Inara. “As a mom, I’m always on the lookout for products that are not only effective but also safe for my child’s sensitive skin. Offspring FeatherAir has exceeded my expectations with its natural ingredients and gentle formulation. It’s comforting to know that I’m choosing a product that is kind to my baby and to the environment. I also love how Offspring’s packaging is both appealing and user-friendly—it’s clear that this brand truly cares about moms and their little ones.”

Key Features of Offspring FeatherAIR:

• Chemical & Chlorine Free: True to Offspring’s ethos, the FeatherAIR Diaper is 100% free from chlorine and harmful chemicals, making it safe for even the most sensitive skin. It is paediatricians and dermatologists approved, providing parents with complete confidence.
• Superior Absorbency: Featuring 11X urine absorption with 10-layer SapGuard core technology and 2XSap, the diaper guarantees 6X dryness and peace of mind for parents.
• Enhanced Breathability: With 130X enhanced air circulation, FeatherAIR ensures airy comfort for ultimate breathability, keeping babies’ skin dry and healthy.
• Innovative Leak Protection: The triple leak guard protection prevents leaks and blowouts, ensuring uninterrupted comfort for active babies.
• Unmatched Thinness and Comfort: At just 1.5mm thin, the FeatherAIR Ultra-Thin Diaper offers a “second skin” experience, ensuring maximum comfort for babies throughout the day and night.

Designed to cater to both the mass premium and premium segments,a The Offspring FeatherAIR Comfort allows Offspring to reach a wider audience, addressing the key decision factors for parents – uncompromised safety, lightweight design and high breathability. For parents who are seeking additional care for their baby’s delicate skin and bacteria elimination, the Offspring FeatherAIR Premium which features Shea Butter Extract is the ideal choice.

Offspring FeatherAIR Comfort and Premium comes with competitive pricing of RM45.90 and RM61.90 respectively. Parents can purchase these diapers both online through Offspring’s webstore and key marketplaces, as well as offline stores at major supermarkets, baby shops and pharmacies.

Experience the future of diapering with Offspring FeatherAIR — where comfort meets confidence and care. For more information, please visit www.offspringinc.com