Vorwerk, the global leader in direct sales of premium household appliances, marked a new milestone with the inauguration of its first Thermomix® experiential flagship store in Malaysia, strategically located in the lively district of Bangsar. The celebration also featured the debut of the Thermomix® TM7, the brand’s next-generation all-in-one smart cooking system.
Main image: (From left) Christine Wong, General Manager of Vorwerk Singapore and Malaysia & Isabel Padinha, Senior Vice President Sales at Vorwerk International
The flagship store was officially launched at a special event attended by Isabel Padinha, Senior Vice President Sales at Vorwerk International, and Christine Wong, General Manager of Vorwerk Singapore and Malaysia.
“We are thrilled to establish Thermomix®’s flagship presence in Malaysia with both our experiential store and the launch of the TM7,” said Christine Wong. “This marks a pivotal step in bringing innovation to Malaysian kitchens, while nurturing a vibrant community of passionate home cooks across the country.”
Situated in Bangsar, Kuala Lumpur’s vibrant lifestyle hub, the new flagship store has been conceived as an interactive culinary destination. The open-concept space invites guests to discover new ways of cooking through live demonstrations, advisor-led workshops, and themed cooking events. More than just a retail location, it serves as a gathering point for home chefs, food enthusiasts, and Thermomix® Advisors, offering a dynamic environment where inspiration and community come together.
A Culinary Celebration of Global Flavours
The highlight of the event was the unveiling of the Thermomix® TM7, showcased through a live culinary presentation by Singapore MasterChef Top 3 finalist Mandy Kee, who prepared an elevated rendition of Malaysia’s national dish: Nasi Lemak with Lobster Masak Lemak Gravy.
Guests were then invited to embark on an immersive culinary journey themed “The World at Your Table, Like Never Before”, featuring interactive tasting stations inspired by international cuisines. Highlights included miso soup from Japan, paella from Spain, sourdough bread from Portugal, Italian-style fruit ice cream, as well as beloved Malaysian favourites such as kuih bingka ubi and ice-blended bandung with chia seed and grass jelly. Each guest received a Thermomix® Passport to collect stamps at every booth, creating a unique and engaging gastronomic experience.
Introducing the Thermomix® TM7 – Innovation Redefined
Engineered to replace more than 20 kitchen appliances in a single sleek device, the Thermomix® TM7 brings unmatched convenience and innovation to everyday cooking. Seamlessly integrated with Cookidoo®, Thermomix’s dynamic digital recipe platform, users can access over 100,000 guided recipes from across the globe.
The Thermomix® TM7 replaces more than 20 kitchen appliances in one multifunctional device. Integrated with Cookidoo®, Thermomix’s digital recipe platform offering over 100,000 guided recipes, it supports more than 20 cooking modes including steaming, sous vide, slow cooking and self-cleaning. With future-ready innovations such as AI-driven updates and voice control, the TM7 redefines modern home cooking for both beginners and seasoned chefs.
The Thermomix® TM7 retails at RM7,980 and is available now at Vorwerk.com.my and through authorized Thermomix® Advisors in Malaysia.
