It’s safe to say that every parent in Malaysia or anywhere else in the world today has surely come across the brand name Johnson’s®. At our home front, the timeless, reputable baby hair and skin care brand bagged a total of four awards for the categories of Newborn Baby Wash, Baby Powder, Baby Oil and Baby Shampoo in the BabyTalk & MamaPapa Readers’ Choice Awards 2020. In regards to this incredible feat, Brand Manager Ng Ye Yan shared her sentiments with BabyTalk. “We are extremely honored to win these awards across the baby care category. For more than 125 years, Johnson’s® mission has been to create the gentlest baby products in the world so that they can be used for every age and stage of a baby’s life. We’re committed to deliver the best for babies,” she stated. Ms Ye Yan went on to share that for decades, Johnson’s® has pioneered research to further understand the unique needs of baby’s eyes, skin and hair. “We are glad that the readers from BabyTalk & MamaPapa uphold the same value and have high confidence in our products. This recognition pushes us to serve our consumers better,” she stated.
As an expert in the field, Ms Ye Yan is glad to find that parents today have the foresight to look for quality and reputation when choosing skincare for their babies and little ones. “This is a good thing, because a baby’s amazingly soft skin is a unique and essential shield that offers protection from the outside world against irritants, germs and bacteria. It may look perfect, but it is very delicate so it needs extra-special protection and care throughout the first years of life,” she shared with us.
“Compared to an adult’s skin, a baby’s skin is about 30% thinner which means they can lose moisture faster, are more prone to irritation, absorbs water at a faster rate, and can lose it faster too. Because it is more delicate, a baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a mild and gentle cleanser and moisturizer that are developed especially for babies. Exemplary products that can be trusted are Johnson’s® CottonTouch™ Top-To-Toe™ Bath and Johnson’s® Baby Lotion as well as Baby Oil.”
As an award-winning, long-standing brand in the market, Johnson’s® has never steered away from continuously learning about babies and their unique skin needs. “It is our mission to be the go-to baby care brand for new parents based on safety, expertise in newborn healthy skin development and superior multi-sensory aesthetics. That is why, as a global healthcare company focused on skin health, we will continue to drive our commitment with evidence-based science in skincare and continue to set a high level of quality and standards in developing the most gentle baby products for the most delicate skin in the coming years,” Ms Ye Yan stated with conviction.
Understandably, being a brand that has garnered an unshakeable reputation among consumers for generations, the NO.1 goal for Johnson’s® has always been to set the bar for safe and gentle baby products. The brand takes great care in the processes and science behind its products. “Due to this strong commitment to quality and safety, it comes as no surprise that parents trust our brand’s safety and the quality of its products and continue to support us till this day,” said Ms Ye Yan in reference to Johnson’s® resounding triumph in baging not one, not two, but four awards in relatively competitive categories in the BabyTalk & MamaPapa Readers’ Choice Awards 2020.
Today, modern and savvy consumers are increasingly seeking out experts with proven credentials to help improve the quality of their lives as well as the wellbeing of our environment. Consequently, there seems to be a rapid acceleration of consumers’ focusing on packaging and looking into the impacts of ingredients towards the planet. Johnson’s® will continue to drive its NO.1 brand credentials with Health Care Professionals to endorse its science-backed portfolio. Ms Ye Yan deduced that Johnson’s® is committed to carefully crafting all its formulas to be gentle 
on the environment, in line with its aim to create products that are best for babies and the world around them. “We are dedicated to have continuous evolution to provide sustainable packaging, ingredient and product solutions to the parents in Malaysia and worldwide,” she said, concluding her winner’s interview with BabyTalk.
