Building on last year’s Power of Parent-preneurs initiative, the new platform brings together product innovation, family experiences and new ways for parents to connect and thrive.
Drypers and Vinda unveiled Parent-preneurs: The Power Duo, further expanding their parent-first platform by extending brand support into a more complete family living context. At a time when modern families are placing greater importance on efficiency and quality in everyday life, the brands are looking beyond baby care alone to also address household cleaning, the rhythm of daily routines, and the growing role of community in shaping family life. Through trusted communities, the platform also aims to help parents turn everyday sharing and engagement into more practical earning opportunities.
Main image: (From left to right) John Ong, Senior Sales Manager (East Malaysia & E-commerce); Jaclyn Wong, Brand Manager (Baby Care); Christine Kok, Senior Marketing Manager (Baby Care); Yapp Pau Ling, Country Head, Malaysia; Ellie Kok, Brand Manager (Consumer Tissue); Cheryl Wang, Senior Marketing Manager (Feminine Care & Incontinence Care); Darren Boo, Head of E-commerce; Evon Chuah, E-commerce Manager
Building on last year’s Power of Parent-preneurs initiative, which introduced a guided affiliate pathway alongside Drypers’ product upgrades, this year’s event takes the platform a step further by bringing Drypers and Vinda together under one idea: “Comfort for Baby, Strong for Every Mess.” More than a dual-brand launch, the collaboration reflects how family life is evolving today, where baby care, household cleaning, daily routines, content sharing and practical income opportunities are becoming more closely connected than ever before.
Held at The Vertical Connexion, Conference and Event Centre, Bangsar South, the full-day event brought together approximately 700 affiliates, parent-creators and families, offering guests and media a first look at the new and upgraded Drypers Wee Wee Dry and the Vinda Deluxe Kitchen Range. The programme also featured creator networking, interactive family activities, a special live performance by Aisha Retno, and an on-stage sharing session by Dr Mimi, Consultant Paediatrician and Paediatric Dermatologist.
“At Vinda, our purpose has always been to make daily life easier for families in meaningful ways. Last year, Drypers launched Power of Parent-preneurs to support parents through better products and a clearer, more guided route to share what they use and trust. This year, we are taking that idea further by bringing Drypers and Vinda together on a single platform that reflects the realities of family life today. Beyond everyday product support, we also want to give parents a practical opportunity to earn by turning real experiences and recommendations into meaningful participation in the creator and affiliate economy. That is what Parent-preneurs: The Power Duo is about,” said Yapp Pau Ling, Country Head of Vinda Malaysia.
From baby care to household cleaning, and from everyday sharing to earning opportunities
Parent-preneurs: The Power Duo reflects a bigger shift in modern family life. For many families, parenting today is no longer just about caring for children. It also means managing the home, keeping up with daily routines, sharing useful experiences, and in some cases, exploring side income and new opportunities.
By bringing together product experiences, affiliate mechanisms and offline engagement, the platform aims to help parents do more than just care for their families. It also gives them a more practical way to turn real-life sharing into meaningful earning opportunities, making “Parent-preneurs” not just a concept, but a more realistic possibility in everyday life.
Product innovation for families on the go
At the heart of Parent-preneurs: The Power Duo is a product story shaped by two everyday realities: parents want trusted care for their babies, and they need practical solutions for the messes that come with busy family life. Beyond convenience and performance, both brands are also anchored in quality and reassurance, with Vinda kitchen products made from 100% virgin pulp and Drypers products made using safe materials that meet EU safety standards and are free from harmful substances, giving parents added confidence that the products are made to meet recognised benchmarks for quality and safety.
1. [New & Upgraded] Drypers Wee Wee Dry
- Extra-stretch waistband for a better fit
- Upgraded Leakguard for maximum leakage protection
- Selected sizes with added Poo Pocket protection against newborn runny poo
2. Vinda Deluxe Wet Kitchen Towel
- Removes oil and grease effectively
- Can be rinsed up to 8 times
- Dermatologically tested and alcohol-free
- Gentle on skin and suitable for surfaces such as stainless steel
3. Vinda Deluxe Softpack Kitchen Towel
- 3 times oil absorption
- Made from 100% virgin pulp
- No added harmful chemicals such as optical or fluorescent brightening agents
Together, these product innovations reflect a wider goal: to give parents practical support that helps lighten the daily load and bring greater peace of mind at home.
